Storytelling is the most powerful way to put ideas into the world…
Chinacake in Tanzania for BBC Media Action:
Transforming lives through media around the world
Media and communication can inform, connect and empower. They can help people bring about lasting change in their lives.
You may remember the Chinacake crew was sent on an amazing mission to Tanzania, late last year. Our brief, from BBC Media Action, was to work with local people, making content that was relevant and engaging to them and themed around ‘Stories of Change’.
We travelled the length and breadth of Tanzania (quite literally, phew!) filming in remote places with a small, local BBC crew translating Swahili to English and advising on what would engage their audiences. Quite a different style of narrative as you can see from the films here: BBC Media Action Films.